What Lead Enricher is
Lead Enricher fills in the blanks on every lead record in your CRM. Company size, industry, revenue, tech stack, direct phone numbers, verified emails: if it's missing, the agent finds it and adds it. Your reps don't have to research a single prospect before reaching out.
It's built for teams where half-empty records slow everything down. You tell us which fields matter most, and the agent fills them in from multiple data sources automatically.
Who it is for
If your CRM is full of records that are missing the basics, Lead Enricher is for you. Teams that get the most from it include:
- Sales development reps (SDRs) who need company and contact details before they can write a personalized first message.
- Revenue operations teams cleaning up and completing records as they flow into the CRM.
- Marketing ops teams pairing enrichment with lead scoring to improve the quality of marketing-qualified leads (MQLs).
What problems it solves
When lead data is incomplete, everything downstream breaks. Scoring is off, routing sends leads to the wrong rep, and outreach feels generic. Lead Enricher fixes records when they arrive, not after the damage is done.
- Leads landing in your CRM with just a name and email, missing job title, company size, and industry.
- Reps spending 10 minutes on LinkedIn and Google before every first touch, just to find basic details.
- Lead scoring models that miss the mark because the data going in is patchy.
- Inconsistent research across the team, with each rep using different sources and shortcuts.
How it works
Here's what happens when a lead enters or updates in your CRM.
- Spot incomplete records: The agent watches your CRM for leads missing key fields like job title, company size, industry, or a direct phone number.
- Pull data from multiple sources: It queries tools like Clearbit, Clay, and Apollo to find company details, tech stack info, and verified contact data.
- Check and merge: Results get cross-referenced across sources. Conflicts are resolved, and clean data is written back to the right CRM fields.
- Trigger scoring and routing: With complete records, your lead scoring and routing rules actually work the way they're supposed to.
- Track what's still missing: You get a clear view of enrichment rates, field completeness, and which data sources are pulling their weight.
What outcomes to expect
The first thing you'll notice is your reps spending less time researching and more time actually selling. Routing and scoring get better too, because they're finally working with complete data.
Over time, enrichment just becomes part of how your CRM works. Every record arrives ready for action, your team trusts the data, and you can confidently automate what happens next.
Implementation expectations
We connect Lead Enricher to your CRM and your enrichment tools. Setup is focused: we map your fields and set your enrichment priorities, then tune things as you see which sources work best.
- We connect your CRM and enrichment sources (Clearbit, Clay, Apollo, or whichever you use).
- Together, we map the fields you care about, set triggers for when enrichment runs, and define what happens when sources disagree.
- You launch with monitoring built in, so you can track fill rates and data accuracy from day one.
FAQ
Which enrichment tools does this work with?
Lead Enricher works with Clearbit, Clay, Apollo, ZoomInfo, and other major tools. You can combine sources to fill more gaps and improve coverage.
Will it overwrite data my reps have already entered?
No. You choose which fields get auto-filled and which stay manual. The agent only fills gaps and won't touch data your team has already added.
Can we enrich existing records, or just new ones?
Both. You can run a backfill across your existing records and set up real-time enrichment for new leads as they come in.