Cut cloud costs in half with a system your team actually uses

When you’re powering digital platforms across 12 countries, cloud costs get real - fast. ITV was spending millions on Azure and other services. Managing those numbers wasn’t just a good idea. It was a daily need.

The bigger problem? The tools available couldn’t keep up. They were clunky, expensive, and often outdated the moment they were pulled into a spreadsheet. What ITV really needed was visibility that matched the speed of their teams.

They needed something flexible that could move fast

Off-the-shelf FinOps tools promised a lot. But ITV’s teams kept running into the same problems. Slow updates. Limited flexibility. And long waits whenever they needed something changed or added.

With over 40 product teams depending on cloud infrastructure, waiting on fixes or updates just wasn’t working anymore.

So they made a bold call. Instead of buying something bloated or waiting months for internal dev resources, they decided to build their own FinOps system. But it had to be fast. And it had to work.

They used Flow to build a custom FinOps system with Glide

Instead of starting from scratch or pulling in a bunch of engineers, ITV teamed up with Flow and used Glide to get moving quickly. Within weeks, they built a system that gave them:

• Live dashboards showing real-time spend across teams
• Automated reporting that used to take hours
• Forecasting tools that helped teams plan better
• Interfaces that actually made sense for how they worked

This wasn’t a side project. It became a critical system, used every day by teams across the company.

The payoff was fast and massive

Once the new FinOps platform went live, the numbers started shifting. Teams had better visibility, made smarter decisions, and stopped wasting time chasing down answers.

The result? A 50% drop in Azure costs. And a system that didn’t just report spend but helped manage it in real time.

“We wanted control over our cloud costs, but also speed. Flow helped us shortcut the process and build the right tools.”

Now it’s part of how ITV runs everything

This isn’t just a dashboard sitting in a corner. It’s become part of ITV’s daily workflow. Every product team uses it. Every decision is made with better data. And the platform keeps evolving as the teams do.

Here’s what it looks like now:

• Real-time visibility across every team
• No more waiting on reports
• Less waste, more action
• Millions saved on cloud spend

Best of all? ITV owns it. They can change it when they want, how they want. No more waiting on vendors or being boxed in.

You can build this too without the wait

If you’re managing cloud spend and feeling stuck with outdated tools or dev queues that never end, there’s a faster way.

With Flow, you can build a system your team actually uses. You can automate reports, create live dashboards, and bring real visibility to your cloud costs.

And you don’t need months or a full engineering squad to do it.

Just simple, flexible tools that help you move fast and save money.

Let’s get to work.

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