Sehba Khan

When Sehba stepped out of her VP role, she wasn’t taking a break.

She was exploring her next leadership opportunity, advising a growing company, building her network, and staying active on LinkedIn. It was all important. But it came at a cost.

Showing up online couldn’t slip. But writing thoughtful posts from scratch every week? That was getting harder to keep up with.

Content mattered but time was tight

Sehba knows content. She’s scaled global teams, aligned sales and marketing, and built strategies that drive revenue.

So writing itself wasn’t the blocker. It was the time.

Each post took over an hour. Thinking of a topic. Structuring the post. Getting the tone right. It all added up. And when you’re juggling leadership work, interviews, and advising? That pace just doesn’t work.

A faster way to stay present

That’s when she tried Flow.

Using the post generator, voice-to-text, and built-in calendar, she built a repeatable system. In a 30-minute block, she was cranking out 3 or 4 posts instead of one.

And they still sounded like her.

Smart. Clear. Leadership-focused. Not watered down. Just done faster.

“Flow helped me stay consistent and visible during a critical transition period.”

Turning content into conversations

Once posting was no longer a time drain, she moved to outreach.

But not with spammy messages or automated follow-ups. Sehba used Flow to see who was engaging with her posts - people in similar roles, peers in her space, and quiet connections who were suddenly paying attention.

Then she’d reach out with a message that was short, thoughtful, and real.

“Hey [Name], appreciate you checking out my post on leadership in transition - curious what’s been coming up in your world lately?”

That kind of message worked. Because her content set the tone. It opened the door for real conversation, not just another cold DM.

Still using Flow while advising and scaling

Even after she started advising Mashmatrix, she kept Flow in the mix.

She used it to:

• Post company updates
• Share her perspective on analytics and strategy
• Test content ideas that could scale later

She didn’t need to build a new workflow. She used the same one that had already saved her hours each week.

And instead of spending that time formatting posts, she focused on strategy and the bigger picture.

Helping improve what Flow can do

Sehba didn’t just use Flow. She helped shape it.

She asked about features like SHIELD integration, better post performance tracking, AI-generated images, and deeper analytics.

We listened. Some of those features are already live. Others are coming soon.

When high-performing users give feedback, we don’t sit on it. We build with it.

If content is taking too long and slowing you down

You don’t need to choose between staying visible and staying focused.

With Flow, you can:

• Publish great posts in minutes
• Stay consistent during transitions
• Reach out while your audience is already engaged

No spreadsheets. No ghostwriters. No burnout.

Just your voice, on your time, helping you stay present even when everything else is moving fast.

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