Analytics

Analytics shows how your outreach is performing — acceptance, reply and close rates, a performance chart, and recent activity across your whole company.

Acceptance, reply and close rates

Three headline numbers tell you how outreach is landing: Acceptance Rate (accepted vs requested), Reply Rate (replied vs accepted), and Close Rate (won vs accepted). Each shows the underlying counts so you can see the maths.

Flow’s analytics: Acceptance, Reply and Close rate cards, an Outreach Performance chart, and a Recent Activity feed, with the Reply Rate highlighted
Acceptance, reply and close rates, with performance and activity below.

Outreach performance

The Outreach Performance chart plots messages sent against replies received over time, so you can see momentum building (or spot when a campaign stalls).

Filter the view

Use the filters at the top — All lists, All senders, All time — to focus on one list, one sender, or a specific period.

Recent activity

The Recent Activity feed shows the latest actions across your team — messages sent, posts liked, replies in — so you can see what’s happening without opening every list.

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