Free lead generation
for marketing agencies

How lead generation works for marketing agencies

Agencies sell to whoever owns marketing outcomes, and that role moves with company size. At ecommerce brands and SMBs you are often pitching the founder or owner directly; at scaling startups it is a CMO or Head of Growth; at larger firms it can be a Marketing Director or Demand Generation lead. Knowing which one holds the retainer budget shapes the whole list.

The best moments to reach out are when a brand is clearly investing in growth: hiring marketers, raising a round, launching a new product line, or scaling ad spend. A founder of a $5M ecommerce brand and a CMO at a Series A startup have very different problems, so tailoring the angle to their stage and channel mix matters more than volume.

• Match the buyer to size: founders at SMBs, CMOs and Heads of Growth at startups.
• Use hiring, funding and product launches as signals a budget exists.
• Target by industry, revenue band and the channels you specialise in.